Metal Band Black Veil Brides Crafts Elaborate Image

July 4, 2010    |   

Black Veil Brides’ first album, “We Stitch These Wounds,” doesn’t arrive until July 20. But long before the debut of the metalcore/glam/goth outfit’s record, the act has racked up millions of YouTube views, moved plenty of merchandise and scored sponsorships with such companies as Mehron Makeup.

Singer Andy Six — a strikingly mature 19-year-old whose career vision rivals that of peers twice his age — contends that his band is on the verge of a mainstream breakthrough just five years after he created it. One primary reason? The time that he and bandmates Sandra, Jinxx, Jake Pitts and Ashley Purdy invest in their live show, social networking and signing autographs.

“I wanted to make the next Motley Crue or Kiss. I had a very specific vision of what I wanted to do with an image,” he recalls. Six, who grew up in Ohio, points out that those acts steered their careers to become legendary rock gods. “I didn’t want to just be them — I wanted to be even better.”

His followers, attracted to the Brides’ costumes, even dress like them. “We’re doing something more than a lot of people can offer, which is a larger-than-life image, theatrical presentation.”

Things began to click for the band in 2009 when, after several personnel changes, its lineup solidified. “Wounds” was written about three months later.

The video for the song “Knives and Pens” has scored nearly 12 million YouTube views since last summer. The clip helped march about 20,000 Brides T-shirts out of Hot Topic outlets, according to Standby Records owner Neil Sheehan, who says he signed the band because of its looks, sound and charisma. He notes, “Andy is obviously a rock star already.”

“Perfect Weapon,” the first single from the Standby/Victory Records album, arrived June 6 and has sold 6,000 digital tracks, according to Nielsen SoundScan. The band is supporting the record by headlining the Hot Topic-presented Sacred Ceremony tour, a club/theater trek that will travel across the country from July 2 to August 15.

Six says he can’t reveal what’s next for the Brides after the tour. But like a seasoned pro, he promises, “Things are going to become exciting in the next couple of months.”




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